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    The Force: Volkswagen Commercial

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    Arter
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    The Force: Volkswagen Commercial

    Post  Arter on 3/9/2012, 5:00 pm





    Look at the case of Volkswagen’s videos. Their Cannes-winning episode, The Force, a spoof on Star Wars, earned over 40 million views. None of their other videos, more traditional marketing content, came close to 1 million views. Of course, most of us would love a million views. But look at the relative difference in sharing power.



    Link : http://new-mv.blogspot.tw/2012/08/the-force-volkswagen-commercial.html

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